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Starbucks: Under Fire
Starbucks Loses Market Value
Starbucks has recently lost 11 billion dollars in market value. However, this loss is not due to customer boycotts. Despite this, the company has still been hit by customer boycotts that have left a bitter taste for the coffee chain.
Boycotts and TikTok
Data made public by TikTok shows that the use of the hashtag #boycottstarbucks peaked in early November but remains elevated. This indicates that there is still a significant amount of consumer backlash against the company.
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